20 Feb 10 Dunlop Ups the Ante at FPR

Dunlop has upped the ante with its commitment to FPR by taking over the naming rights of Steven Richards' Ford Falcon in the 2010 V8 Supercar Championship.

Richards will drive the Dunlop Super Dealer FPR Falcon in this year's series after the team announced the new naming sponsorship this afternoon.

While Dunlop is a long term supporter of V8 Supercars and has been the series control tyre supplier since 2002, the Dunlop Super Dealer sponsorship is a first for the tyre retailer. "This partnership marks the first time the Dunlop Super Dealer retail network has come together to be involved in the V8 Supercar Championship Series," said Phillip Cavagna, Vice President of Marketing, Dunlop Tyres.

Taking over the naming rights of Steven Richards' FPR Ford Falcon is a perfect fit for the tyre dealer as the popular driver has been an ambassador to the business for several years. "Personally I couldn't be happier; I've done a lot of work with Dunlop Super Dealers over the years, so to have my car emblazoned with their colours is brilliant," Steven Richards said. "I'm definitely looking forward to the new season; I'm expecting the Dunlop Super Dealer FPR Falcon will be a contender this year."